Introduction
Misset is the overarching brand of international publications.
We bring together news and key insights from the global agribusiness and food industry.
All About Feed, Dairy Global, Future Farming, Pig Progress & Poultry World. All leading brands published by Misset International Media, connect and inspire the global livestock and feed industry.
Our strength in numbers – over a century of experience, global impact, and brands that truly connect.
years
publishing leadership &
innovation
years
proven International
expertise
Powerful International
media brands
Trusted national brands
in the Netherlands
Dedicated colleagues
driving success
+
Countries
Inspiring global
connections
Foreword CEO
"We are combining traditional and digital in a way that delivers maximum impact."
Erwin van Luit,
CEO Misset
The world of international agriculture and animal feed is changing faster than ever. At Misset International Media we have adopted a clear and renewed strategy. Our print magazines have been optimised to deliver even more relevant and in-depth content, thanks to our highly skilled editorial teams. At the same time, we continue to develop new propositions, enabling us to serve our clients even better and help brands reach their target audiences effectively.
Our Renewed Content
Strategy
One unified platform
All our trusted brands under one roof, with their own identities and URLs intact.
New advertising opportunities
Advertise per niche brand or across the overarching platform – reaching the full agricultural value chain at once.
Optimised print
Deeper, more relevant insights from our expert editors.
Innovative new propositions
Video series, social media campaigns, expert round-tables and more channels designed to strengthen each other.
Maximum impact
An integrated cross-media approach that connects you with the right audience, through the right channel, at the right time.
Through our brands Pig Progress, All About Feed, Poultry World, Dairy Global and Future Farming we connect farm managers, industry specialists, researchers and decision makers across the most important production sectors worldwide. We provide in-depth expertise, best practices and up-to-date trends, while enabling advertisers to deliver their message effectively through cross-media, tailor-made campaigns.
As a publisher it is vital to anticipate evolving client needs and market dynamics. That is why we are proud to present our renewed content strategy. Our print publications, driven by our highly experienced editors, have been optimised to deliver deeper, more relevant insights. Our individual brand websites are now brought together in one unified online platform, while maintaining their trusted URLs and brand identities. This offers advertisers a unique new opportunity: to advertise not only within specialised sectors, but also across the overarching platform, reaching the entire agricultural value chain at once.
We are introducing new propositions in online, video and social media, from dedicated video series and expert round-table formats to impactful social campaigns. These channels are designed to complement and amplify each other, creating a powerful, integrated content ecosystem where print, digital and social reinforce one another. With this structure we deliver maximum reach and relevance, from niche players to global partners such as banks, feed companies and equipment suppliers.
With our renewed strategy, Misset International is your essential media partner in the Ag space and beyond. By combining optimised print, a unified digital platform and innovative content formats, we ensure that your message resonates with the right audience at the right time, through the right channel.
After more than 40 years as a trusted media partner, we look forward to building the next 40 together with our clients, shaping an innovative, relevant and successful global agricultural sector.
Continue reading
As a publisher it is vital to anticipate evolving client needs and market dynamics. That is why we are proud to present our renewed content strategy. Our print publications, driven by our highly experienced editors, have been optimised to deliver deeper, more relevant insights. Our individual brand websites are now brought together in one unified online platform, while maintaining their trusted URLs and brand identities. This offers advertisers a unique new opportunity: to advertise not only within specialised sectors, but also across the overarching platform, reaching the entire agricultural value chain at once.
We are introducing new propositions in online, video and social media, from dedicated video series and expert round-table formats to impactful social campaigns. These channels are designed to complement and amplify each other, creating a powerful, integrated content ecosystem where print, digital and social reinforce one another. With this structure we deliver maximum reach and relevance, from niche players to global partners such as banks, feed companies and equipment suppliers.
With our renewed strategy, Misset International is your essential media partner in the Ag space and beyond. By combining optimised print, a unified digital platform and innovative content formats, we ensure that your message resonates with the right audience at the right time, through the right channel.
After more than 40 years as a trusted media partner, we look forward to building the next 40 together with our clients, shaping an innovative, relevant and successful global agricultural sector.
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Our channels
We connect our audience and partners through a powerful cross-media approach, with a strong focus on online
engagement
We connect our audience and partners through a powerful cross-media approach, with a strong focus on online engagement.
From print magazines and in-depth specials on key industry topics to events, webinars and seminars, we create touchpoints that inform, inspire and connect.
Our digital presence includes targeted online advertising, high-traffic websites, influential newsletters, strong social media reach and impactful video production, from brand stories to expert interviews.
By combining these channels in a truly cross-media way, we maximise reach and ensure consistent, engaging communication across every platform.
Our Audience
Audience breakdown per continent
Through Pig Progress, Poultry World, All About Feed, Dairy Global and Future Farming we reach the entire international livestock and animal feed industry.
Our audience includes professionals at every level, from operational experts to top-level decision makers who shape the industry’s future.
From producers, processors and veterinarians to nutritionists, researchers, equipment suppliers, technology providers, investors and policy makers, we connect every link in the chain.
They rely on our trusted content, data and events to stay informed, drive innovation and seize new business opportunities.
With a loyal and highly engaged readership in more than 140 countries, we provide unmatched access to the people and markets that matter most.
Our Reach
Misset
197K
Total followers
Across our titles
The future
In the world of livestock, no day is the same. Trends will come and go, the climate may change, and increasing amounts of knowledge and technology will make animal husbandry develop ever faster. Yet what will never disappear is that mankind continues to need food.
In the world of livestock, no day is the same. Trends will come and go, the climate may change, and increasing amounts of knowledge and technology will make animal husbandry develop ever faster. Yet what will never disappear is that mankind continues to need food.
USPS
Your Gateway to the Global Livestock and Feed Industry
At Misset International Media we believe in creating meaningful connections that put your brand in front of key decision makers in the global livestock and feed industry. We open doors to valuable markets, connect you with the right audience and create opportunities for measurable impact.
1
Global Leadership
Connecting decision makers and professionals in over 140 countries
2
Cross-Media Impact
Print, digital, events, social and video working seamlessly together.
3
Tailor-Made Solutions
Campaigns designed to meet your goals and audience.
4
Trusted Expertise
Over 40 years as a reliable media partner with leading brands.
5
Creative Growth
Constantly developing new channels, ideas and formats to keep your message ahead.